The fashion and beauty industry will no doubt be hit hard with the coronavirus pandemic, but amid the falling revenue numbers, there are plenty of CEOs who have put their spreadsheets aside to find a valuable way to contribute during COVID-19. From beauty brands creating much-needed handwash, to fashion brands producing face masks for hospital workers, there really is kindness going around the world, and we're all for it. Here are some of the fashion and beauty brands making a difference right now…
L'Oréal is implementing a series of measures for communities most impacted by the coronavirus crisis. The group and its family of brands will donate more than half a million hygiene products and hand sanitisers to frontline healthcare workers in the UK and Ireland, serving the most vulnerable people and striving to curb the pandemic. The group will donate a further 300,000 hand sanitisers to frontline retail staff that is ensuring the availability of essential goods and services to communities across the UK and Ireland. These products will be provided completely free of charge.
2020欧洲杯体育线上投注The brands involved: L’Oréal Paris, Garnier, Kiehl’s, Lancôme, Urban Decay, YSL, House 99, L’Oréal Paris Men Expert, La Roche-Posay, CeraVe, Vichy, Roger and Gallet, Baxter of California, Kerastase, Redken, Matrix and Decleor.
What's more, the super brand will donate 10,000 examination gloves to the London Ambulance Service, and will donate 10,000 boxed sterile examination gloves to the London Ambulance Service through the L’Oréal Young Scientist Centre at the Royal Institute.
The Body Shop
has delivered 25,000 bars of soap and 25,000 tubes of hand cream to frontline NHS workers at the newly opened Nightingale Hospital at London’s ExCel amid the COVID-19 pandemic
has announced a $1million commitment to frontline services to support women and children who are at increased risk of and suffering domestic abuse while in self-isolation. Already in the UK, Avon has donated £150,000 to national domestic abuse charity, , which has allowed the charity to mobilise its staff to work remotely and keep its 24-hour helpline operating.
In a statement, the former Spice Girl wrote: "At Victoria Beckham and Victoria Beckham Beauty, we firmly believe that during these uncertain times, feeding yourself and your family should not be one of those uncertainties. We are committed to helping the most vulnerable people in our communities: the nurses and healthcare workers who are sacrificing their own health to treat and care for others; the teachers who are continuing to support their classrooms; mothers and children, many of whom are now at home, balancing full-time jobs and homeschooling; and the elderly, who are at greatest health risk and unable to go out to shop for themselves. Above all, we stand behind the women who are supporting other women through this challenging time."
She continued: "This commitment is also why starting today, 25th March, we will be donating 20 percent of sales from and to in the US and the in the UK."
2020欧洲杯体育线上投注CEO and founder of , Umar Kamani, donated his March salary towards supporting small businesses who are struggling in this time of need. He revealed the news on his . As well, the brand is offering 20 percent discount to NHS workers.
has launched a #TreatTuesday series. Every Tuesday, the fashion brand will be giving their social media followers the chance to tag family members or friends that need a little love, or someone they believe has gone the extra mile - for example NHS staff and key workers who they feel needs a little joy in their lives during these unprecedented times. Ten followers will be selected - along with their nominated hero - each week to share a little #TreatTuesday surprise.
To help tackle the widespread effects of the COVID-19 pandemic, the is now quickly arranging for its supply chain to produce personal protective equipment to be provided to hospitals and health care workers.
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The Spanish superstore, favoured by celebrities such as Stacey Solomon and Holly Willoughby, has converted its factories to create masks and hospital gowns for first responders in Spain.
2020欧洲杯体育线上投注 is responding to requests from NHS workers for anything that would make their breaks more comfortable. The retailer will be donating items such as pillows, phone chargers, eye masks and hand cream, as well as 50,000 Easter treats, to hospitals.
shut down production of its tanning products to create an antibacterial hyaluronic hand cleanser called Hand-Luxe. Founder Marc Elrick announced the brand will launch with an initial 10,000 units to be donated across the UK, including NHS workers, care homes, supermarket staff and many other frontline services over the coming weeks.
Kim Kardashian's SKIMS
Kim Kardashian West’s super popular Skims shapewear line is donating 20 percent of profits from the Cotton Collection collection to Baby2Baby’s COVID-19 Emergency Response Program.
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The Body Shop
2020欧洲杯体育线上投注 is launching several initiatives to combat COVID-19 globally. In the UK, the brand’s team is donating care packages to local hospitals.
In an email to customers, ASOS wrote: "It's incredibly important to us to show our massive appreciation to the hard-working, dedicated NHS staff, so we're offering them a 20 percent ASOS discount with the Blue Light Card and Health Service Discounts – and we're also looking at ways to offer help through our distribution channels."
The skincare brand has supported UK NHS & Ireland HSE staff by donating hand creams to soothe their sore hands from frequent hand washing.
2020欧洲杯体育线上投注The footwear brand loved by celebrities is renowned for bringing a smile to people's faces which is why the shoe designer gifted 200 NHS workers with her . She said that she was "hoping to bring a little joy to NHS workers on the front line - hoping to bring a little joy to the selfless medics going through these unprecedented times."
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The parent company of Balenciaga, Saint Laurent, and Gucci is making face masks to support medical professionals who are running low on personal protective equipment. The statement read: "In the days ahead, Kering will provide the French health service with 3 million surgical masks, which the Group will purchase and import from China."
LVMH, the world's biggest luxury goods group, ordered 40 million health masks from a Chinese supplier to help France cope with the coronavirus outbreak. This move follows the brand's decision to produce hand sanitiser for French hospitals at its workshops.
British designer announced on Instagram that she had machinery that could be of use to make additional face masks.
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In Italy, Prada2020欧洲杯体育线上投注 converted one of its factories to produce 80,000 medical overalls and 110,000 surgical masks. The brand's CEOs, Miuccia Prada Patrizio Bertelli, and chairman Carlo Mazzi, also donated six intensive care units to hospitals in Milan.
Bridal brand Pronovias is donating wedding dresses to hospital-employed brides-to-be2020欧洲杯体育线上投注. As part of their new #LoveConquersAll initiative, the label has curated a range aptly named the 'Heroes Collection', with dresses that they have been donating to hospital staff around the world since launching the programme in China at the start of the year.
The team at rallied together to create a hand sanitiser in just two weeks and have called it 'Acton Spirit', after the team and where they are based in London. The initial batch will be given to neighbouring schools, nurseries and charities in Acton. Pai is committing to a buy one, give one approach with this product, donating to those vulnerable in the community.
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Following ’s pledge to support Age UK with donations from its Olivia Bowen x In The Style edit, the overwhelming customer support convinced them to do a further 10 percent donation of proceeds across all sales on inthestyle.com directly to Age UK.
The beauty brand has swapped lab production to create hand sanitisers to distribute across local care homes near their factory in Monmouth, Wales, before extending this out to customers to ensure everyone has a helping hand. There will also be donations of hand creams to various NHS hospitals. What's more, on the beauty brand's , there is a Self Care Instagram Series which will see self-care exercises uploaded every day at 8pm GMT.
will be sending out care packages to NHS staff as a token of gratitude and to keep spirits up. These pamper kits will be sent to anyone nominated using which anyone can share.
Revolve is donating 10,000 N95 FDA hospital approved face masks to two hospitals in Los Angeles that need support with protective equipment. The brand also intends to include a high filtration face mask for non-hospital use for customers in every order, until stocks last, to help limit transmission of the virus.
TK Maxx and Homesense
2020欧洲杯体育线上投注Over the forthcoming weeks, and plan on providing some positivity, working closely with the Red Cross Disaster Relief Alliance and a network of charities to support those affected by the crisis. When the stores were closed, all product from the food departments from each store was taken to local foodbanks near the stores to help their important community work. The brands have also donated vouchers for the Red Cross to buy clothing and essential items for those in isolation who are in need.
has announced that it has collaborated with TTP to create the new CoVent ventilator. The CoVent ventilator has been designed in response to the Government's request for a safe, effective, oxygen efficient and easy to use bed-mounted portable ventilator.
2020欧洲杯体育线上投注James Dyson has said: "I am proud of what Dyson engineers and our partners at TTP have achieved. I am eager to see this new device in production and in hospitals as soon as possible. This is clearly a time of grave international crisis, I will therefore donate 5,000 units to the international effort, 1,000 of which will go to the United Kingdom."
Project Runway's Christian Siriano pledged to use his skills and resources to create face masks and gowns for healthcare workers. Christian first used Twitter to offer his team's assistance to New York, after Governor Andrew Cuomo expressed concern over a shortage of essential protective equipment.
One of Meghan Markle2020欧洲杯体育线上投注's favourite designers, Brandon Maxwell, has pledged his support as well. "In response to the global crisis, we are now focusing our creative efforts on manufacturing PPE (personal protective equipment), starting with gowns," he wrote on social media. "We have spent the last week researching the appropriate medical textiles to create these gowns and are proud to provide these much-needed items to the doctors and nurses on the front lines of this crisis."
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Another favourite of Duchess Meghan, Everlane is donating all proceeds from its 100 percent Human collection to Feeding America. The collection includes sweatshirts, T-shirts and tops.
The Duchess of Cambridge is a big fan of French fashion label Sézane, and we're sure she'll be thrilled that the brand is donating 10 percent of proceeds to support French hospitals.
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Coty Inc., the beauty manufacturer behind makeup and fragrance brands such as Calvin Klein, announced that it will be using its manufacturing sites to provide free hydro-alcoholic gel to medical and emergency services.
In a statement, the luxury beauty brand wrote: "To minimise the spread of COVID-19, is proud to do their part in this global effort. As of this week, they converted their La Ruche fragrance makeup and skincare factory and Orphin fragrance factory into hand sanitiser production sites. This hand sanitiser is not for sale. Rather, it is freely being shared with French healthcare workers and hospitals. Guerlain hope this small act can protect the doctors, nurses, and hospital staff caring for others on the front line of this pandemic."
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My Wardrobe HQ
The kind folks over at , the UK's leading rental platform, are utilising their mobile styling van to pick up essentials for their local community in London's Chelsea and South Kensington areas.
All UK Kurt Geiger store managers have been working with their Local NHS Hospitals to give £100 gift cards to NHS workers in the critical care departments of their local hospitals. What's more, NHS workers will receive a 50 percent discount for a year in all stores once they re-open. CEO Neil Clifford has suspended his salary until stores open again and all staff will be paid while not working - though they have been urged to help their local communities.
Lady Gaga’s beauty line, , donated 20 percent of a week’s worth of sales to food banks in New York City and Los Angeles providing food to those impacted by COVID-19.
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Scamp and Dude
The brand's slogan - 'not all superheroes wear capes' is very apt right now, which is why the brand decided to donate a sweatshirt to NHS staff2020欧洲杯体育线上投注 on the frontline for every sweatshirt sold over a 24-hour period. On their Instagram, the brand posted: “We’ve decided to donate a sweatshirt to NHS staff on the frontline for every one sold over the next 24 hours. I realise this is a bold move with such financial uncertainty for us small businesses, but we feel that it’s our duty to send some superpowers their way."
2020欧洲杯体育线上投注The luxury brand has donated 10,000 masks to the Municipality of Bologna. CEO Pascal Perrier said in a statement: " is committed, in coordination with the local authorities, to guarantee its support to the city of Bologna and Emilia-Romagna Region for as long as it is necessary to face this crisis."
is gifting 100 gold necklaces to NHS staff members (selected randomly and chosen from those tagged in the comments on its Instagram post) as a small token of gratitude for their work during the COVID-19 crisis.
is supporting Acts of Kindness. The brand has asked its online community to share acts of kindness that are being carried out in their local areas. A mood-lifter for our current situation, the brand will select a couple of nominees each week who can pick a bag of their choice.
Join the #HelloToKindness movement by sharing a sweet act of kindness on Instagram using the hashtag #HelloToKindness.
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